As you can imagine, there are millions of people starting their own businesses. Setting yourself apart in such an overwhelmingly crowded market isn’t easy. However, there is one critical component of the formula to success that many entrepreneurs forget. What is that piece you ask?
Let’s take a look at people who have successfully established businesses like: Tony Robbins, Oprah, and Ellen DeGeneres.
Have you ever wondered why they have such a large following? It’s because their business is branded with personality! Cultivating relationships is an imperative part of any business plan. Your personalized brand is the secret ingredient that can set your company apart regardless of the industry.
Fear is amongst the main reasoning that holds entrepreneurs back from showing more of who they are in their marketing. It may feel unnatural for you to do a live stream/webinar, I get it.
But there is something you have to understand about building your brand, and that is there is only one YOU. The amount of life experiences, wisdom, and networking are yours and no two peoples are exactly alike. Regardless of your target audience, people want to learn about the face of the company! If you’re not comfortable sharing too much, that’s ok, just be sure to infuse YOU into your business.
As a small business owner you are a walking reflection of your company’s brand image. At the Perfect Small Office in Mason, we offer networking opportunities that can help you share that positive brand image to other like-minded professionals. Not only does this give you an opportunity to inform others about your business, but also practice communicating clearly what your business stands for. It is important to remember, your brand image perception is carried with you at every interaction you encounter!