Guest post by Julie Hartwell
The Millennial generation is coming into its own as consumers. It’s an exciting time for marketers, as the entrance of these tech-savvy young’uns ushers in a slew of marketing opportunities. Here are a couple of low-cost options that will cause a buzz without breaking the bank.
From Twitter to Vine, Facebook to Reddit, social media has earned its place in the heart of digital culture. Thus, social media marketing has earned its place in the heart of marketing strategy. Engaging young consumers through these platforms is easy because they’re open to the public. You can advertise products and promotions while simultaneously learning about and interacting with your target audience.