Blue Ash-Watching the Solar Eclipse

Here at CMC’s The Perfect Small Office in Blue Ash, we are inviting tenants to come watch the solar eclipse with us.  This gathering will also provide tenants a chance to meet out newest associates or to meet their peers from around the property.  There will be popcorn and popsicles to enjoy while watching this astrological event.  And of course, we will have approved glasses to view the eclipse BUT only for the first 40 people to arrive.

 

Here are some links to articles that list safe brands of solar eclipse glasses!

http://www.wlwt.com/article/nasa-alerting-people-to-unsafe-eclipse-glasses/10341601

Astronomers approved more safe solar glasses vendors for eclipse watchers

How Often to Post on Social Media

 

Every entrepreneur knows that you have to market your business on social media.  It is essential to create engagement in your business and drive traffic to your website or other avenue to increase your customer base.  If one message is effective, what would posting 2-3 times a day or even more do for your results?  Or if you shared more of your messages over all of your social networks, that should get you even more results, right?  Before you start feeling overwhelmed, here is a handy guide to how often you should post on your various social media sites.

Facebook:  It is recommended to post at least 1 and maximum of 2 posts per day.  Anything more can start to be seen as ‘spammy’.  If you really want your community to see your post, you should re-share every other day.  In general it is most effective to post between 1 pm – 4 pm.

Twitter:  Various studies show different data on how to effectively use twitter.  The average recommendation is 15 tweets per day.  Some sites say that a minimum of 1 tweet per day and maximum of 50 tweets per day is effective.  Other sites also say that Twitter has no maximum, so just do what is best for your schedule and your industry.  Tweets can start as early as 2 am and as late as 10 pm.  Sprout found that most re-tweets happen with 1 hour of tweeting, so higher daily frequency is best.

Pinterest:  Using Pinterest is dependent on what type of business you have.  It has been proven to drive more female engagement, so if that is a market share that you are trying to increase or maintain, then Pinterest could be right for you.  An average of 11 pins per day is recommended, with 3 per day at the lower end and up to 30 per day maximum.  Marketing firm Ahalogy found the best results with 15-30 pins per day spread throughout the day.

LinkedIn:  LocalVox says that once per day should be the most you ever share to LinkedIn.  The most effective time is 10 am – 11 am.  If you have a blog or article that you want to share, this is a better platform rather than Facebook or other site that is more visually driven.

Google+:  These posts are recommended 2 times per day, with a maximum of 3 times per day.  Constant Contact says to share on Google+ a minimum of 3 times per week while 10 times per week should be your maximum.  It is most effective to post at 9 am – 11 am and 12 pm – 1 pm.

Instagram:  According to Buffer, major brands share on Instagram an average of 1.5 times per day, but not more.  It is recommended a minimum of 1 post per day and maximum of 3 times per day.  The best times to post are 8 am – 9 am, with the 2nd post at 2 am.  Curate your posts only when necessary and beneficial to your audience.

Now, I know you are not setting your alarm to post on Instagram at 2 am or Tweet at 3 am – have no fear!  There are many sites that you join to schedule your social media posting.  Services like CinchShare, ReQueue, Hootsuite, Buffer, SOCi, and many more can help you sort out your social media posting to make sure you message is cohesive and consistent.  You can truly ‘set it and forget it’ to make sure you posts are going up at the right time to get the maximum views and shares.

Here at the Perfect Small Office in Mason I like to use Facebook, Twitter, Instagram, and, occasionally, Pinterest.  I find that is where I get the most interaction with my audience and am able to commit to posting on a consistent basis.  Please follow me on the following sites listed below.  I would love to start ‘liking’ and ‘loving’ your posts today!

Facebook:  www.facebook.com/CMCOfficeCenterMason

Twitter: @CMC_MasonOffice

Instagram:  @cmcpsomason

Pinterest:  www.pinterest.com/cmcpsomason

Blue Ash Tenant Spotlight: Vital Sleep Solutions, LLC

Mickie, Cheryl, and Dr. Bosma make up the team for Vital Sleep Solutions, LLC.  Their mission is to help as many people as possible to achieve optimal sleep and alleviate head, neck, and jaw pain.

Thomas Bosma is a retired dentist and sold his practice in order to have more time for patients with sleep apnea, TMD(temporal mandibular disorders), and head/neck pain.  Dr.Bosma has specifically worked with TMD for over 34 years.

Dr. Bosma and his team are able to assist in the following diagnoses:

  • -Chronic fatigue 3 months or longer
  • -Diagnosis of Fibromylagia, IBS, Diverticulitis
  • -Crohn’s Disease, Myofacial Pain and Dysfunctional, TMD, and Chronic Headaches
  • -OSA Diagnosis no CPAP
  • -OSA Diagnosis, CPAP intolerant.

What really makes this team so great is they make you feel at home.  They like to work one on one with patients and hope to make them a patient and friend for life.

Vital Sleep Solutions, LLC offers a 30 minute complimentary consultation to discuss sleep apnea, TMD, head and neck pain.

How to Boost your Business Confidence

Confidence plays a crucial role in your ability to succeed. With it, your aspirations are achievable.  Without it, you remain powerless and stagnant.  Being an entrepreneur can be intimidating, but with confidence, you’ll be able to more effectively lead your team and attract new business.  You’ll feel empowered to approach new clients, share your ideas, and connect with your other business owners.  Here are a few ways to pump yourself up.

Shine a light on your limiting beliefs:

It is time for you to get out of your own way. You know that little voice in your head that says, “You don’t have enough experience, that client is too big for you to handle, you don’t have the resources to start your own business?” These statements are known as limiting beliefs and they have the overwhelming power to hold you back. If you tell yourself you’re not good enough to succeed, you won’t succeed. Take a moment to get clear on what your beliefs are and how they have inhibited your growth, financial or otherwise. The best thing about uncovering these beliefs is that you have the power to make the choice to change them.

Retrain your brain:

Now that you’re aware of your internal dialogue, you can train your brain to be more confident.  Every time you catch yourself being negative, stop yourself in your tracks.  When you reflect and become self-aware, your confidence will flourish.

Ask your mentors to be “on-call”:

Upon embarking on your new confidence routine, remember that there will be difficult times when your limiting beliefs start to creep back up. Call for backup! Think of three people you can call upon when that negative voice is in your head.  Enlist them to protect you from listening to the thoughts that keep you from growing your business as planned.

Uncover what makes you special:

Growing your business requires you to share your gifts and talents.  Using your authentic talents, that come naturally to only you, are your best resource.  That should take the pressure off of feeling like your talents need to be something you create—you already have something to offer just by doing what you are already good at.  Write down 10 occasions this week when you had a positive client interaction, made a sale, or felt as though your growth was moving in the right direction.  Once you have 10 items, start looking for the common themes. These themes are your calling and will be the best way to feel fulfilled and remain passionate about your business.

Celebrate your Success:

Confidence is a muscle that needs to be flexed in order to grow.  It is important to note that you must shift your perception; learn from your disappointments and celebrate when you work hard and reach goals.  By acknowledging and learning from the good, the bad, and the ugly, you take away the “fear factor” in trying.

Training your Small Business Needs to Grow

You know better than any one that growing a business is difficult.  You can, and have, run in to challenges that you did not anticipate.  Even if you planned, sought advice, and did everything you needed to do to get started, there were still issues that you were unsure of how to handle.  While it is impossible for you to know everything, there are many great resourced to help educate you and your staff to be able to handle anything that comes your way.

First, it is important to identify the type of training that will work best for you.  Would you or your staff prefer an in person seminar or an online webinar?  Would you attend as an individual or the whole team as a group?  Is it possible that your team travels and adds on some team building exercises or do you need to stay close to home?  Evaluating your needs and deciding what will work best for your business will help you narrow down your many options and choose the best for your organization.

A great first step when looking for training and advice is your county’s Small Business Administration.  The SBA Learning Center offers computer classes up to mentorship programs, and everything in between.  A wide variety of topics, like financing, marketing, and business management are covered.  Often times these courses, especially online versions, are free of charge or for a nominal fee.  There are also great networking and marketing opportunities through seminars and business expos.  Visit www.sba.gov for more information and to find your local office.

Community colleges can also be an affordable, flexible resource to provide training.  Besides offering various training programs and co-op education, many are working with small business to offer industry specific training and education.  For example, Cincinnati State Community College offers the Workforce Development Center to give your company the competitive edge it needs.  Since community colleges focus on adult and continuing education, they are constantly developing new curriculum.

One of the best parts of having an office with CMC’s the Perfect Small Office is being able to utilize your neighbors as a resource.  What is better than having your accountant, attorney, insurance agent, massage therapist, kids’ driving school all just down the hall from your office.  Perhaps working with your existing contacts to create training co-ops between small business owners and share your resources with each other.  This could be a good solution to train only a few people at a time.

The investment in training that accompany make creates a supportive workplace.  Over time a lack of training and planning can be detrimental to your business.  It is possible to train your employees, and yourself, in a way that will help your business grow while not breaking your bank.

CMC West Chester – Community Shred Event

Join us on Wednesday, May 3, 2017 from 12:00pm-1:00pm!