How many different ways can you write your address? Have you ever thought that by writing Road instead of Rd or Rd., you could be a hindrance to the future growth of your company? Understandably, that sounds pretty dramatic but miniscule differences like the example above can wreak havoc on your online profile. Everyone wants to have their business be the first company to pop up in search results. One of the easiest ways to accomplish that, or at least move up on the list, is to have completely consistent company information across the online board. Plus, it’s FREE!
So, why is this important?? Search engines want every online person to use their site to find what they are looking for. How many times would you use site x when they always gave you phone numbers that were disconnected and addresses for their start up office that they moved out of 5 years ago? You would probably get very frustrated and quickly move on to another site to get the information that you are looking for. Proving reliable information allows search engines to retain you as their customer, making their business a success!
Consistent information makes sense but what we, as humans, often overlook is the differences between the human brain and the computer brain. Differences that are interchangeable to us create red flags to a computer. Those red flags show inconsistent and unreliable information to a computer who therefore keeps you at the bottom of a search result. This can potentially keep your company below a company that has been in business less time than you and that is further away than you BUT has more reliable information.
What is the best way to fix this?
1. Search yourself and search often!
2. Decide how you want everything to look and make changes as you come across them.
3. Keep close attention to your punctuations and abbreviations and you will be on your way up.
These tricks makes the search engine trust you and now that you are further up the list, you have more customers to write wonderful reviews of your products and services to launch you even further up the list!