Mr. Delivery now available to The Perfect Small Office – Turfway!

Mr. Delivery is now in Northern Kentucky and ready to serve the small businesses at The Perfect Small Office!  Order your favorite restaurant meals from the comfort of your home or work place, and have it delivered right to your office door – HOT and FRESH in 60 minutes or less!  Choose from one of their many restaurants like Izzy’s, Chili’s, BW3’s, The Tilted Kilt, Thai Chili and many more, simply by going online to MrDelivery.com or by downloading their app!  Regardless of whether you place an individual order or group order, it’s just one low delivery fee of $4.99. Find them on Facebook: Mr. Delivery Northern Kentucky. Food delivery has never been easier. They’re ready to serve YOU soon!

The Perfect Small office tenants can use code PERFECTSB for a FREE delivery ($4.99 value) on your first order of $15 or more.

November 17th is World Prematurity Day – Its effect on your Community and Business

For the first time, the complications of preterm birth outranked all other causes as the world’s number one killer of young children.  Premature birth is a very serious health problem. Worldwide, 15 million babies are born preterm and more than a million die as a result. Babies who survive often have lifelong health problems such as cerebral palsy, vision and hearing loss, and intellectual disabilities.

How does premature birth affect businesses?

Premature birth has a major impact on society overall and business in particular. About 1 in 10 babies are born prematurely in the United States each year. Expenses for childbirth and newborn care make up a large part of what employers pay in health insurance costs.

Healthy Babies Healthy Business initiative and how it helps women have healthy pregnancies?

With 1.7 million women in the workforce having a baby each year, employers can do much to help moms and moms-to-be and increase profitability. The March of Dimes Healthy Babies Healthy Business® program is available at no cost to employers looking to help improve pregnancy outcomes within their workforce.  It takes less than 5 minutes for employers to set up their site and give employees access to the program.

March of Dimes and Their Community Impact

In 2003, the March of Dimes launched the Prematurity Campaign to address the crisis and help families have full-term, healthy babies. They are funding lifesaving research and speaking out for legislation that improves care for moms and babies. They also are lead facilitators of the World Prematurity Network, (WPN), a global coalition of consumer and parent groups working together to raise awareness and prevent premature birth in their countries.

November is Prematurity Awareness Month® and when the March of Dimes focuses the nation’s attention on premature birth. The awareness month kicks off with the release of the Premature Birth Report Card. November 17 marks World Prematurity Day, and the March of Dimes and their partner organizations worldwide are asking everyone to help spread the word on the serious problem of premature birth.

Everyone can participate in Prematurity Awareness Month and World Prematurity Day by visiting facebook.com/worldprematurityday where you can share stories and videos about your baby or a baby you love and learn from families around the world. Another way is to support your local March of Dimes chapter.

FREE Tools for Small Businesses: Google Your Business Part #2

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And now, Part #2 of our presentation highlighting FREE tools for your small business offered by Google:

Google Drive

Drive is Google’s cloud storage application. Store files up to 10 GB in Drive, plus files created with Drive apps don’t use storage. Drive is now the home of the Docs, Sheets, and Slides apps to create online documents. Drive’s best feature is its extensive collection of third-party apps.

Google Analytics

Google Analytics lets you measure your customers’ behavior. Track sales and conversions across ads, videos, websites, tablets and smartphones. Understand which parts of your website are performing well, measure the success of your social media programs, and create better-targeted ads. Free for users with less than 5 million page views a month. To find out how much traffic your website attracts, where your visitors are coming from and what people do after they get to your site, use Google Analytics. This free tool can answer those questions and more. By adding some code in your site’s underlying HTML Google Analytics will track every visitor to your site and generate helpful reports and statistics. Business owners can use the data to fine-tune their website. It’s ideally suited to a cost-conscious small business trying to improve its online performance.

Google AdWords

Pay-per-click (PPC) is the most popular form of online advertising, and Google AdWords is the Internet’s largest PPC ad network. Here’s how it works: A user bids on keywords that target customers are using to search for the types of offerings that the business sells, and then ads that are tagged with those keywords appear on Google’s search results pages when a person uses those keywords to search. The PPC client is only charged for the advertising service when someone clicks his ad. Performance-based costs at its best. The Google AdWords program lets users create simple four-line text ads related to the keywords they select. You set a daily budget for your PPC advertising campaign and then monitor your progress using the AdWords analytic tools. You can get started with AdWords by spending as little as $1 per day. This is a great way to advertise online and drive traffic to your website.

Google Trends

You’re in the process of evolving your business with the changing times. You need to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy, and search engine optimization. Consider plugging some of your terms into the Google Trends search bar to see how searches for these terms have changed over time. Look for those still trending upward, and review the additional detail Google provides.

GoMo

Did you know that 67 percent of people say a mobile-friendly site makes them more likely to buy a product or use a service? (Or that even if these people like your business, 50 percent will use you less often if your website is not mobile friendly!) Don’t fall into the latter category. In last year’s article about mobile marketing, I mentioned how Google offers a way for you to build a free mobile website for a year. Google’s GoMo can also take your existing website through a free diagnostic test to determine to what extent it is (or is not) already mobile friendly.

Trusted Stores

For those websites offering an online shopping experience, Google’s Trusted Stores can help alleviate customers’ doubts about your site’s legitimacy and how well they’ll be serviced. Google Trusted Stores have to pass a test for reliable shipping and customer service, and in so doing, they earn the right to display a Trusted Store badge.

Google Cloud Print

Google Cloud Print connects your printers to the web. Make your printers available from anywhere, to you and anyone you choose. Access Google Cloud Print from your phone, tablet, Chromebook, PC, and any other web-connected device.

 

Resources

http://www.practicalecommerce.com/articles/60668-22-Free-Google-Products-for-Small-Business-Owners

 

Top 10 Google Tools for Small Business

 

http://www.inc.com/hollis-thomases/8-hidden-but-powerful-google-tools-for-business.html

2016 SBDC “Google My Business” Presented by Rusty Allison

Monday, November 21, 2016

Clermont Chamber of Commerce

4355 Ferguson Drive

Suite 150

Cincinnati, OH 45245

P: 513.576.5000

F: 513.576.5001

E: chamber(at)clermontchamber.com

New Orleans To Go! – Food Truck – Wednesday, November 9th

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Blue Ash – Food Truck

On November 9th, our tenants from New Orleans To Go will have their famous food truck parked in front of Building 10921. Forget your lunch at home and get ready for some delicious, authentic Louisiana Cajun Creole & Cuisine!  Check them out at neworleanstogopoboys.com!

Featured - Po' Boy

Featured: New Orleans To Go – Po’ Boy

November 16th: Meet the Blue Ash Office Team

Tenants are welcome to stop by Suite 222 in Building 10979 and meet your Blue Ash Office Team. We will be serving Pizza and Popcorn and taking a break from our daily tasks to get to know you better. Whether you’re a frequent visitor or haven’t stopped by in awhile, we would love to see you! Pizza will arrive at 12:30 so be sure to get here before it’s gone! Popcorn will be served until 3:00.

 

What to do when your small business is hacked

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The bad news?  Your small business was hacked.  The good news?  It does not have to immobilize your operation or hinder your growth moving forward.  Unfortunately, cyber-criminals are targeting small business more and more.  The website smallbiztrends.com estimates that cyber attached targeting small businesses are up 43% since 2011, while other sites say that number is closer to 300%.  There may be many reasons for this increase, but mostly because small businesses are less prepared, do not have the infrastructure, and do not have a plan in place in the event that there is a breach.  Follow these steps to make sure that you are prepared if this happens to your business.

Investigate:  To effectively respond to a breach, get a full picture of what happened, including how the hackers got in, which computer/ accounts were compromised, and what data was accessed or stolen.  This part can be costly because you will most likely need to involve security consultants or a security software company.  It may also become necessary to contact your local, county, state, computer crimes unit and the FBI, which can provide valuable guidance.

Seek legal advice: After you speak with the police and your IT consultants, you may need to contact an experience attorney.  For instance, was the personal information of your employees or customers compromised?  You likely have a legal obligation to notify them.  An attorney can also be helpful when trying to work with financial institution, if your bank or credit accounts were hacked.  Unfortunately, the laws protecting commercial accounts are not as stringent as those protecting personal accounts.

Eliminate the problem:  Once you have located the problem and started to rebuild, you want to make sure you limit and prevent the damage.  You may need to take disruptive and costly steps, such as removing infected computers or shutting down your website while you clean up your server network.  Depending on how and where the breach occurred, you will still want to reset passwords, secure your accounts and either restore or replace computers.

Use the ‘Cloud’ carefully:  Using cloud based technology is the new trend in small business management.  It is fast, convenient, and allows you to work from anywhere.  The problem is, though, no matter which way you cut it, data stored on the cloud doesn’t belong to you.  There are very few cloud storage solutions that offer encryption for data while being stored.  Be wary when using the cloud.  A good rule of thumb is it is sensitive or important, don’t use the cloud.

Rebuild:  You, obviously, want to make sure you do everything you can to prevent any future attacks.  Keep your software up to date.  Make sure your anti-virus and malware programs or up to date and working as well.  It may also be worth future headaches to designate one computer for financial transactions and no other web activity.  Training your employees to practice smart surfing and emailing – because phishing scams still exist!

Continually Revisit and Reevaluate your Security Plan:  Make sure your defenses are running properly and that data is backed up securely.  Your IT manager, even if that is you, should consider setting up an activity log on all devises to track usage, so future problems can be investigated more easily.  Your plan includes how to restore normal business processes, so be sure to update your plan as you update your processes and add employees.  Finally, considering a cyber-insurance policy may be work the investment, if you don’t already have one.

Smaller companies can be attractive because they tend to have weaker online security or don’t have a plan in place to regain control of their network and accounts.  It is a tempting option to bury your head in the sand in the short term, in order to save money.  However, the cost of hacking can range from minor inconvenience and reputation damage, to loss of customer financial data and hefty fines.  Make sure you are protected by following these steps.  You worked hard to build your small business, make sure a cyber-criminal can’t take your hard work away from you.